M&M Monday

M&M Monday: “Movement”-Based Marketing

Last week I attended a fantastic tweetchat on “How to Use Trends Data to Grow Your Small Business” (transcipt of the chat) hosted by Melinda Emerson (@smallbizlady).  Interesting stuff, you should check it out. (I recommend attending her weekly tweetchat (#smallbizchat), not only are her guests fantastic but the audience is lively, engaged, and adds… Continue reading M&M Monday: “Movement”-Based Marketing

TexLawThursday

TexLawThursday: Invention Development Services

Texas law provides protection for inventors seeking assistance in marketing their inventions.  If you are an inventor or a service provider, its important to familarize yourself with the statute’s requirements because any “substantial violation” of the statute or a customer’s execution of an invention-development services contract in reliance on a false or fradulent statement, representation,… Continue reading TexLawThursday: Invention Development Services

M&M Monday

M&M Monday: Dr. King on Leadership

A genuine leader is not a searcher for consensus but a molder of consensus. On some positions a coward has asked the question is it safe?  Expediency asks the question, is it politic?  Vanity asks the question, is it popular?  But conscience asks the question is it right?  And there comes a time when one… Continue reading M&M Monday: Dr. King on Leadership

Uncategorized

TexLawThursday: Duty to destruct sensitive personal information

As a follow up to last Thursday’s blog on privacy policies vis-a-vis collecting your customers’ SS#, today’s topic is your duty to destruct sensitive information when it is no longer needed. Texas Business and Commerce Code section 521.052 outlines this duty, specifically it states that you have a duty to destroy or arrange for the… Continue reading TexLawThursday: Duty to destruct sensitive personal information

M&M Monday

M&M Monday: Tone Down the “Hard Sell”

As we enter what is likely to be another year filled with economic uncertainty, it is important that you keep in mind how the economy has affected your customers.  Consumers and businesses alike have had to tighten their belts by eliminating unnecessary expenses and delaying purchases.  And, although you need to continually move sales forward… Continue reading M&M Monday: Tone Down the “Hard Sell”

TexLawThursday

TexLawThursday: SS # data and your privacy policy

If you capture your customers social security numbers during the course of your business you need to make sure that your privacy policy conforms to Texas Business and Commerce Code section 501.o52. In a nutshell, chapter 501 is designed to protect “personal identity information” and section 501.052 details how that goal relates to SS #’s… Continue reading TexLawThursday: SS # data and your privacy policy

Uncategorized

M&MMonday: Simple ways to improve your branding

As a business owner you have a myriad of things to worry about: generating sales, producing your product or service, payroll, customer care, invoicing, etc.  The last thing you have time for is a comprehensive brand review to make sure that your messaging and customer experience is consistent across all of your channels. But by… Continue reading M&MMonday: Simple ways to improve your branding